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We're on a mission to make
aotearoa the kindest place on earth

Good Bitches Baking is a network of people who want to show kindness to those in their communities who are having a tough time. We do this by baking them a delicious treat.

There are too many people out there having a tough time: families with children in hospital; those using food banks and soup kitchens; residents in hospice and their loved ones; women and children fleeing domestic violence. We hope to give them just a moment of sweetness in their time of crisis.

People tell us that knowing someone cared enough to make them a treat helped them through the toughest of days.

We know that kindness matters. Read about this in action.

How did it 


Founders Nic and Marie were talking about the problems of the world over a glass, or two, of bubbles. Feeling helpless, they came up with the idea to let those going through a hard time know that people in their community cared.

How does 

it work?

Volunteers in 29 chapters around the country donate their time and baking to those going through a tough time.

Our chapters build a roster, matching volunteer bakers, drivers and recipient organisations - charities working with those having a tough time. It’s up to the recipient organisations to use the baking in the way that best meets the needs of their clients and community.

Volunteers bake what suits them, except where recipient organisations have specific requirements, such as nut-free or halal. 

More than just 

For us, baking is a vehicle for talking about kindness. 

We hear our volunteers use baking as a way to talk to their kids about the problems faced by others in their community and we see the impact of Prison Bake on participants in prisons and recipients who receive their baking.

Recipients tell us the baking gives them the knowledge that they’re not alone, that they are a valued member of the community - and that their community cares about the hardship they’re going through. 

That’s powerful stuff, and it all fits inside a 10” box.

We're talking 
Mission, values & goals


We want to make Aotearoa the kindest place on earth.


Our values shape all aspects of the work that we do. They guide new activities, help us focus and keep us aiming big.

Kindness is redemptive to everyone involved

Everyone deserves to receive kindness

Everyone can benefit from the opportunity to be kind


We’re a pretty young charity and we’ve had a pretty incredible impact since we first started delivering moments of kindness. We’ve never shied away from big challenges or barriers to getting where we need to go - and we don’t intend to stop now - but we do have a goal to help us do what we do better:

An enduring, self-sustaining movement of kindness in Aotearoa with global impact.

What's with 
The name?

We get it. Our name ain’t the usual run-of-the-mill moniker you’d expect for a charitable organisation. We did that on purpose – we’re not run-of-the-mill people. And neither is what we’ve set out to achieve: making the world a little less shitty for people having a tough time.


So we called our charity Good Bitches Baking. Most people love it, but we understand it strikes a nerve for others, and here’s why we’re not backing down from it.

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